Getting fresh: The South Bronx Farmers Market delivers produce & inspiration

With our partner the New York State Health Foundation (NYSHealth), ioby is excited to announce the second year of the Healthy Neighborhoods Challenge! Just like last year, the 2017 Challenge is supporting residents across New York state who are taking an active role in creating a culture of health where they live. To read more about how the Healthy Neighborhoods Challenge came to be, check out this blog post from last summer.

Donations to the all of this year’s participating campaigns (including the one we’re profiling below) will be matched dollar-for-dollar up to $250 per donation by NYSHealth until May 25. That means your gift will go twice as far to improve public health across New York!

“I don’t consider myself a community leader—though I do aspire to that—but I’ve been in the food movement for a good while, and have been exposed to a lot of different leaders and projects,” says Jorge Cubas, leader of the Healthy Neighborhoods Challenge campaign South Bronx Farmers Market – New Market Day and one of the market’s board members. “I’ve found that the most resilient projects are resident-led. They’re endeavors of passion. The South Bronx Farmers Market is an excellent example of that.” Continue reading Getting fresh: The South Bronx Farmers Market delivers produce & inspiration

VIDEO: Rockaway Dune Planting with the Nature Conservancy’s LEAF Ambassadors!

The Nature Conservancy’s Leaders in Environmental Action for the Future (LEAF) Ambassadors are a group of high school students helping NYC residents build healthy coastal ecosystems to protect against storms and rising sea levels. On Earth Day 2017, the LEAF Ambassadors partnered with the Rockaway Waterfront Alliance and local residents to restore a natural storm buffer on the Rockaway Beach sand dunes in commemoration of the 5-year anniversary of Superstorm Sandy.

Continue reading VIDEO: Rockaway Dune Planting with the Nature Conservancy’s LEAF Ambassadors!

AWESOME PROJECT: Memphis nonprofit needs truck to transport restaurant compost to farms

Did you know that the average restaurant meal produces one and a half pounds of food waste? Much of it – think potato peels, broccoli stems, eggshells, or food the restaurant ordered but never got to send to a table – is pre-consumer waste, and some of it – like that last quarter sandwich you couldn’t finish – is post-consumer.

Until a little restaurant-to-farm composting nonprofit called Project Green Fork (PGF) was piloted in 2008, all that food waste from Memphis restaurants was going straight into landfills. That’s a whole lot of space taken up in landfills, a whole lot of methane dumped into the atmosphere (food produces methane, a greenhouse gas, as it rots), and a whole lot of potential fresh new soil going down the tubes. Imagine Memphis-area farmers paying for fertilizer and soil, when they could have been getting it for free all that time! Continue reading AWESOME PROJECT: Memphis nonprofit needs truck to transport restaurant compost to farms

AWESOME PROJECT: Recovering lost stories of the Underground Railroad

In 2002, 73-year-old Joan Southgate – retired Cleveland social worker and grandmother of nine – decided she was going to take her daily one-mile walk up a  few levels. She felt called to honor her enslaved ancestors by walking the very same hundreds of miles they’d walked to freedom, on the Underground Railroad. Her march made the news, and when she got home, she founded an organization called Restore Cleveland Hope (“hope” had been Cleveland’s code name on the Underground Railroad) and set to work saving the city’s last remaining “safe home” – the Cozad Bates House – from demolition.

Continue reading AWESOME PROJECT: Recovering lost stories of the Underground Railroad

AWESOME PROJECT: New rail trail coming to Georgia!

One of the coolest stories we get to tell, here at ioby, is the story in which someone smart and inspired moves away from home to live somewhere new for a period of time, gets exposed to a life-changing idea, and then brings it back home  when they return months or years later. These leaders  are like pollinators, buzzing from state to state, town to town, spreading ideas that work, and leaving  fruit-bearing trees in their wake. It’s a story that never gets old.

Continue reading AWESOME PROJECT: New rail trail coming to Georgia!

AWESOME PROJECT: artists are elevating political issues through murals

“It’s one thing to celebrate the anniversary of something, but if you can’t show its relevance today, it’s just a relic,” says Jane Weissman, ioby Leader and administrative director of the community mural organization Artmakers. “Here, 30-some years later, these works—and the issues they address—are still living and breathing.”

Jane is leading the campaign La Lucha Continua The Struggle Continues: 1985 & 2017, an exhibition and series of public programs commemorating the 26 political murals Artmakers painted in 1985 and 1986 on New York City’s Lower East Side to portray six issues of acute concern to the area’s residents and the artists: gentrification, apartheid in South Africa, U.S. military intervention in South America, feminism, police brutality, and immigration.

You read right: this was the 1980s. Swap out a couple of the geographic locations, perhaps, and that list of ‘wicked problems’ could have been penned this morning. “Some things have changed, and some things have not, and that’s the premise of the show,” Jane says. “These were fabulously interesting, smart murals, and they could all have been painted today. Maybe instead of a beautiful Nicaraguan face, now you’d see a beautiful Iraqi or Syrian face. But these problems are still with us, they have not gone away, and in many cases they’re just as bad as they ever were, or worse.”

Continue reading AWESOME PROJECT: artists are elevating political issues through murals

VIDEO: Lights for Life at the San Bernardino Bicycle Hubitat

The Bicycle Hubitat at the San Bernardino Transit Center aims to fill in an important transit gap for commuters, especially economically disadvantaged individuals who may not have the means to acquire, repair, or maintain a bike on their own. The Hubitat, a program of Inland Empire Biking Alliance, is a do-it-yourself bicycle cooperative that provides access to tools, equipment, parts and know-how so that cyclists can get their bikes back on the road.

Lights for Life is an initiative of the Bicycle Hubitat that distributes bike lights for free to cyclists using the transit hub. For those who commute in early morning and evening hours, visibility while riding can be lifesaving.

Lights for Life and the Bicycle Hubitat are made possible through a partnership with Omnitrans, and through the Trick out My Trip program, a fundraising opportunity for resident-led transit improvements through ioby and  TransitCenter.

 

An update on funding racial justice trainings

By Erin Barnes

This blog is an update from the piece I wrote in October about ioby’s rationale behind, plan to develop and approach to funding an antiracism framework. You can read the original piece here.

After I published the blog, a lot of nonprofit executive directors have asked me that I “let them know how it works.” I’ve been keeping them updated informally, but I wanted to share things publicly with executive directors who I may not know.

racial justice1

The short version is it’s working. Since we published this piece, we changed all of our budgets to be formatted this way, and have submitted them to the following foundations, all of whom accepted this line item without question.

 

The Kresge Foundation

The Ford Foundation

The Summit Foundation

The Overbrook Foundation

The JPB Foundation

Saint Luke’s Foundation

The George Gund Foundation

Hyde Family Foundation

 

The one exception was the Ford Foundation, which recently changed its policy on indirect costs to provide a minimum of 20% on project grants. Our combined Indirect Rate… and 2% for Racial Justice was still below 20% so the Ford Foundation asked us to simply submit a flat 20%. THANK YOU, FORD FOUNDATION!!!!

So, in just three months, we have raised $10,000 for racial justice trainings. We’re only 13% of our way to our goal of $81,000, but, hey, that’s 13% further than we were in October.

Staff final web ready copy

I also want to acknowledge Gehl Institute, Resource Media and EcoDistricts for joining ioby in using this structure. Although we have a long way to go before nonprofits can finally cast off this burden of using ‘overhead’ to evaluate organizational effectiveness, we believe there is real urgency in funding antiracism work inside the social sector today. So, rather than wait for the social sector to reinvent itself, we’re going to make incremental change today, with the tools we have, just like ioby Leaders do in their communities every day.

 

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Erin Barnes, co-founder and Executive Director of ioby

Looking for new ways for nonprofits to raise money? Try crowdfunding!

Here something we hear fairly often:

Sure, crowdfunding works for small startups raising a seed  money, or loosely affiliated groups of neighbors working together for the first time, but why would my large, relatively well-established organization want to crowdfund? After all, we have several established revenue streams, including foundation or corporate funding, an active list of engaged individual donors, maybe even a membership program. Where’s the added value in a crowdfunding campaign, especially if it means more work for my fundraising team?

Who We SErve

[Nearly a quarter of our ioby Leaders represent larger, more established nonprofits]

We’d never argue that crowdfunding is the best fundraising tool at all times, but when used to complement other funding streams, it can actually help build a more sustainable organization in the long term. Here are some instances in which crowdfunding can be the right way for nonprofits to raise money:

 

1. You have a depressed donor base you want to invigorate

If your donor base could use new life breathed into it, a crowdfunding campaign can be very satisfying in addition to regular annual giving because:

  • the asks are very concrete
  • the funding goal is clearly communicated
  • donors can understand their contribution towards the overall goal
  • generally speaking, crowdfunded projects are typically implemented very quickly and those implementations, when communicated with the same speed, can be very satisfying to a donor.

In order to make this approach work, we’d recommend using both your email or mailing subscriber list and your current donors, and differentiating the ask very clearly from other asks, such as an end of year, annual appeal, and putting many months’ distance between those distinct campaigns so you have plenty of time to thank and follow up.

 

2. You want to audience-test a new program or approach

Crowdfunding can be an important way to say, “You are all familiar with our  core work, which is critical to providing our basic mission-based services. We’re interested in trying this new approach and we’d like your support in experimenting with it—something institutional funders would hesitate to do.” If it’s applicable to your organization, ioby supports and encourages both permitted and non-permitted activities in public space to get the attention of government and to work for justice. It can be a powerful way for nonprofits to raise money for the kind of unpermitted activity that few institutional funders have the flexibility to support.

 

3. You need to quickly respond to a crisis

Many in our sector want to be able to serve our constituents quickly, compassionately, and effectively during a crisis, but restricted funding, long turnaround times for grants, and other challenges can make this difficult. Crowdfunding can be a way to build up additional unrestricted funds when your base is very activated. The motivation is clear, the ask is concrete, and the urgency is palpable. These are the most important components of a good crowdfunding campaign, and it also means it can be a powerful and effective way for nonprofits to raise money quickly. Because of the urgency, your most loyal supporters will be inclined to share the campaign with their networks.

 

4. You want to expand your base of younger donors

A crowdfunding campaign can be a useful way to use impassioned supporters to leverage their own networks. Similar to a peer-to-peer campaign, you can recruit your most passionate, energetic, youngest donors (even if they are giving at very small levels) and ask them to run a campaign to fund part of your work. In this way, you convert your donors into cheerleaders and solicitors on your behalf. Their personal ask to their friends is more compelling than an institutional ask, and your reach is expanded. This approach, of course, takes staff time to support.

 

Keep in mind:

  • Real urgency is the most important part of a crowdfunding campaign. The fundraising appeal must be different from an annual appeal and distinct from language on your donate page.
  • You want to keep integrity in your brand. When you use any crowdfunding platform, you’re directing your base to a third party site, and you want to keep the number of clicks to get to the donation as few as possible. It’s important to think through when you want to have complete brand control and when you don’t need it.
  • Crowdfunding is a real campaign, and it takes work. These campaigns are  best executed in collaboration with program work, and not by a development team in isolation — and that coordination takes work.
  • Remember that crowdfunding is an important source of unrestricted funds. So strike the delicate balance of being specific while keeping the way you spend the funds as unrestricted as possible.

Are you with an established nonprofit and have an idea for a crowdfunding campaign to support your programs and complement your development portfolio? Share your idea with us, and we’ll reach out to provide key resources to help make your project a success!

 

Awesome Project: Help BANK BLACK bring financial inclusion to our communities


Born in the wake of last summer’s shootings and out of Black Lives Matter, Bank Black is an increasingly high profile  social movement that aims to bring the issue of financial inclusion to the forefront of the larger Black community’s awareness. Its message is this: why should we continue to put our money into the hands of large national banks that don’t speak for our Black community, don’t understand our needs, and don’t support us?   There are relatively few  Black-owned banks in the US – One United, Liberty, Industrial, Citizens Trust – But why not find them, get to know them, and put our money there?

“It’s not anecdotal,” says Justin Garrett Moore, a key Bank Black leader and  Executive Director of NYC’s Public Design Commission  by day (and an ioby board member), of the problem of the big national banks failing to support Black communities. “You look at the FDIC data, and 13-14% of people in America are Black, and these big banks loan 1% of their money to Black people. It’s not rocket science.”

 

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[Justin Garrett Moore of Bank Black]

 

voices in the ether, feet on the ground

So far, the movement has taken place primarily online and on social media, with celebrities like Killer Mike and Solange raising their voices to join the call for action. Now, Moore and his team are turning the attention of the Bank Black movement to in-person events, as well. Think fliers on lampposts, lively gatherings outside of banks that make you want to pop over to see what’s up. Think bank-account sign up parties, community board meetings, booths at street fairs. Time to get feet on the pavement and bring financial inclusion activists together in real time – to share the ultimately physical act of voting, literally, with their dollars.

“Our ioby campaign is raising money to create the kit of materials,” explains Moore, “that we’ll be developing for those types of in-person community events, either at banks or in communities. And essentially, it’ll be something that people around the country can use to connect with us, and we’ll have a little set of materials so we can say ‘ok, print out these fliers, here’s a slide-deck, here’s some materials that you can use for email blasts. So they’re just ready to go, and people across the country will be able to deploy those.” Having a kit of materials accessible to leaders on the ground will give the movement a cohesive and unified voice – something it will need to hold onto, as it grows.

 

Is choosing a bank really life or death?

It’s a delicate thing, asking people who are already protesting life and death in the streets to pause for a moment and consider their bank accounts. As Moore explains, “it’s important that people focus a lot – especially now with Trump – on the more immediate things like their physical safety and basic rights. But there are these other issues that tend not to get addressed as much. People are upset and protesting for all the people getting killed – as they should – and that takes energy and focus away from other conversations, like the fact that we don’t have financial equity in our communities.”

 

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[The formerly vacant lot the Moore family  turned into a community garden in their Indianapolis neighborhood]

 

How it feels to be shut out of the system

Financial inclusion is a very personal, very fraught issue for Moore. In 2011, when he and his family – who’ve always been incredibly active in their inner-city Indianapolis community – decided to create a nonprofit called Urban Patch, they started by finding a vacant lot and vacant home to fix up as a community hub and a model of possibility. They found the right house and started approaching banks, but despite the fact that they had the down payment ready to go, were preapproved, and had an 800+ credit score, no one would give them a mortgage. When Moore talks about it, his voice  wavers with profound sadness and frustration.

“It’s a complicated story,” Moore explains. “It’s not like the bank was saying outright ‘oh, you’re Black, you can’t get a loan.’ It was a combination of issues that happen in Black communities. In that gentrifying neighborhood, we would see white buyers come in, and they could get financing, but somehow that didn’t work out for us, even trying three different banks and being from the neighborhood. Three different appraisers came out, they come to the neighborhood, they see a lot of Black people, and magically the house isn’t worth very much. But a white person goes into a neighborhood, and the appraiser shows up, the fact that a white person is there means the house is worth something. No one wants to say that and acknowledge that that still exists in America, but I can tell you that it does.”

Eventually, Moore bought the house in cash, and worked with a small local community bank to get the loan to fix the house up. But getting Urban Patch up and running would have been a whole lot easier had their been a Black-owned, small-scale bank in Indianapolis – one that would have understood his situation. He’d like to see others given that opportunity.

 

For more info, or to donate, check out the Bank Black ioby campaign page. And stay tuned on social media (#BankBlack) for Bank Black events in your area.

Feeling inspired? Want to take action in YOUR neighborhood? If you have awesome ideas about how to make your town greener, safer, and more fun, let us help! Tell us your awesome idea right here. We’d love to help you get started today.

Pssst…. In OTHER ioby news: Ready to take action, but still looking for the right idea, or the most engaging language to use when you go to share ideas with your community? Check out our new Healthier Communities webinar!