Q & A with Ifeoma Ebo: Community-led design for safety

Is there a place in your neighborhood that feels unsafe? Maybe an empty lot, a corner obscured by overgrown plants, or a dark passageway between buildings? Have you ever wondered what could make your public spaces feel safer, but don’t particularly relish ideas   like flood lighting, razor wire, or increased police presence? What can   you and your neighbors do to make your community feel safer without such tactics?

Good news: There are actually lots of things you can do! Fun, creative, neighborly things that rely on the principles of good design to discourage crime and encourage community. Here to tell you about them is Ifeoma Ebo, Senior Design Advisor in the New York City Mayor’s Office of Criminal Justice.

 

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Q: Could you give us a brief intro to your work?

I work on the Mayor’s Action Plan for Neighborhood Safety, an initiative that addresses crime prevention and public safety by empowering people, improving places, and strengthening networks. I focus on the “places” aspect: working with residents to identify “hot spots” in different communities and come up with ways to make them “cooler.” Right now, we’re installing cameras, more secure doors, and permanent lighting upgrades in New York City Housing Authority campuses around the city. Long-term, we’re looking to align our strategies with local initiatives—whatever neighbors are already doing in their area to make it safer—and incorporate these approaches into future city   projects. Working this way strengthens engagement between local communities and the government.

 

Q: What makes a public space feel safe?

Sometimes it’s just the presence of other people. Knowing that other eyes will be watching a space limits the ability of criminals to do as they please. Visibility is also big: can you be fully aware of your surroundings, or there are high bushes or tall walls blocking your view? Or it is it dark when there could be improved lighting? There’s also the concept of social cohesion: spaces being used to encourage social interaction. If your basketball court is in disrepair and no one can use it to play basketball, it may attract other kinds of activity. But if you fix it up so people can play, they will, and that will discourage undesired activities. In general, the maintenance of public spaces can improve perceptions of safety: a park that’s free of trash with a fresh mural in it looks a lot more inviting than a park strewn with litter and a peeling old mural in it.

 

Q: How can design enhance safety   without more police presence or intimidating tactics like tower lights and barbed wire?

There’s really not a one-size-fits-all solution; it’s about what   the particular community wants. Residents can come up with the best solutions for their public spaces, since they’re the most aware of their own challenges. Tower lights are a double-edged sword: they have been shown to reduce crime, but they produce a lot of noise and light pollution, and even air pollution. Sometimes lighting can be orchestrated in a more pleasing way and foster the same safety benefits, like a projection of dancing lights on the ground, or lights that create games for children. But if a certain neighborhood needs more in the way of crime prevention than dancing lights, that won’t work there. So there’s a give and take, and different measures work better in different communities.

At the Mayor’s Office of Criminal Justice we use the term “neighborhood activation” to address public safety in public spaces because we’re not just talking about cameras, lights, and security infrastructure. Sure, we want to put in better lighting, but we also want to fix the basketball court and put benches there so people can watch. We want to change the use of the space—activate it—so that residents can build stronger social networks and become empowered to keep watch over their own community.

 

Q: What can neighbors do to help make spaces safer and more welcoming?

Start by identifying the underutilized spaces near you: an alley, a dead end street, a pathway between buildings. Then think about how you could make them more useful. Keep in mind that many spaces—too many—are only designed to be used during the day. With proper lighting, a basketball court or adult fitness equipment can just as easily be used at night as during the day. Think about how to achieve maximum use.  

Also consider what can be done in the short term that will work for your neighbors, then rally support for it. Sometimes community garden plots are great; sometimes a playground or fitness equipment is better. It depends on what your particular neighbors would appreciate and use. Remember that “public interest” isn’t five people who are interested—you need to get the whole neighborhood on board! Take small steps at first to gauge people’s interest and get them rallying around the idea, then build up more of a project plan from there. One good small step is just getting people together to clean up the area in question: organize a day where you go as a group to pick up the trash, clear out the old tires; whatever needs doing.

Mobilizing like this is the first step in making community-led changes part of the greater system. Recently, the Brownsville Community Justice Center in Brooklyn identified three dead end streets in their neighborhood that were facing challenges to public safety. They worked with youth to paint murals in them, installed seating and umbrellas, and put in a request with the Department of Transportation [DOT] to make one a pedestrian plaza. So the community has done the initial legwork, and now the DOT can step in to formalize it, put trees there, maintain it… It can become a part of public infrastructure and a model for more of the city’s capital projects in the future.

Remember, too, that if you turn a vacant lot into a thriving community garden or a teen center it can go a long way towards informing a future vision for the community made by  public agencies. Encouraging community stewardship empowers residents to transform their neighborhood incrementally. That’s what creates lasting vibrancy in a community.

The Rainmakers: John Bailey of Saint Paul Tool Library

While the average budget for ioby projects is around $4,000, many are larger scale. If you have your sights set high, your budget—and fundraising skills—will have to rise to the challenge.

Crowdfunding large amounts of money on ioby is totally doable, but it takes some extra planning. In our Rainmakers series, we’re sharing stories and tips from Leaders who have successfully raised $10,000 or more for their ioby campaign. Learn how they did it, and how you can do it, too! Continue reading The Rainmakers: John Bailey of Saint Paul Tool Library

A Solution for Massive Federal Funding Cuts: Think Hyper-Local

[This op-ed was originally published in Planetizen.]

As concern grows over the potential loss of community development and planning funds at the federal level, Indigo Bishop writes to remind us that communities have the networks and resources to make it through periods of scarcity.

[The “A Bridge that Bridges” project used art to forge connections between Downtown Cleveland and the Cedar-Central neighborhood.]

The Trump Administration’s pledge to drastically cut federal funds for programs like HUD’s Community Development Block Grants, which provide the backbone for urban development projects from community health initiatives to streetscape improvements, has residents and community leaders of urban neighborhoods understandably on edge.

The thinking goes that without block grants and other forms of federal funding, historically disinvested and vulnerable communities will lose whatever gains they’ve made in the past decade, sliding into despair and disarray.

There is no mistaking the challenges ahead. And while it’s unconscionable that the people in power would take from those who need to give to those who have, there is a way forward for our nation’s marginalized communities: counterintuitively, it involves forgetting the Feds altogether to make local changes ourselves.

The truth is, many communities have never had the luxury of dependable funding or support from any level of government or the philanthropic sector—in fact, public policies and practices like redlining and racist policing have obstructed opportunity for generations. Instead, communities have learned to rely on neighbors, friends, and family members—growing an informal network of support and pooling resources in the face of scarcity. It’s important to remember that we’ve been helping each other for a long time.

As an Action Strategist with community crowdfunding organization ioby (or “In Our Backyards”), I see examples of this every day in the community leaders I work with in historically underserved neighborhoods across Cleveland. These community leaders find something that needs doing, and with a little coaching, help with strategic planning, and connections to an online fundraising mechanism and willing volunteers, they’re able to execute on small, meaningful improvements right in their backyards.

All sweat equity and labor of love, no federal funding necessary.

There are inspired projects led by inspiring people all around us: “A Bridge that Bridges” is helping to bridge divides, both historical and physical, between Downtown Cleveland, a historically white neighborhood, and Cedar-Central, a historically black neighborhood. By bringing neighbors together to beautify the bridge that links the two—and have difficult, important conversations about race and equality—the project literally links different communities through art.

 

[Artistic flourishes abound on the “A Bridge that Bridges” project.]

In the Woodland neighborhood, a grandmother and school crossing guard named Miss Lucille is taking the lead on fixing a deadly intersection for pedestrians, working with collaborators from elementary schoolers to architects.

Led by a young designer named Allison Lukacsy-Love, health-minded neighbors across the city have started a program called “Bus Stop Moves” to address two challenges: inactivity and long wait times at transit stops. Working in collaboration with the Greater Cleveland Regional Transit Authority, they’re revamping bus stops into mini-gyms around the city.

 

[Active transportation at the Bus Stop Moves event.]

[The Bus Stop Moves event included lessons in eating healthy, too.]

As small in scale as projects like these might seem, they should give us hope in the face of a seemingly unstoppable force of chopping and cutting and shutting down. We may not be able to replace the billions on the line, but over the course of decades, we’ve learned to be nimble, pool our resources, and do a lot with a little. Our networks of mutual support are stronger than we think, and our resolve is unshakable.

We’re prepared to think creatively, support each other, and share what we have. This sense of community and creative problem solving will be key in the coming years.

 

Indigo Bishop, ioby’s Cleveland Action Strategist, is a certified social justice mediator and a graduate of Case Western Reserve University, where she studied sociology, anthropology, and social work. She has traveled to Kenya, Ecuador and the Netherlands to study nonprofit organizations, community development, and social policy.

Awesome Project: Barrier Free – a new Memphis public art installation

“First they came for the Socialists, and I did not speak out—

Because I was not a Socialist.

Then they came for the Trade Unionists, and I did not speak out—

Because I was not a Trade Unionist.

Then they came for the Jews, and I did not speak out—

Because I was not a Jew.

Then they came for me—and there was no one left to speak for me.” Martin Niemoller

Continue reading Awesome Project: Barrier Free – a new Memphis public art installation

The Rainmakers: Aylene McCallum on how to crowdfund for a larger-budget project

While the average budget for ioby projects is around $4,000, many are larger scale. If you have your sights set high, your budget—and fundraising skills—will have to rise to the challenge.

Crowdfunding large amounts of money on ioby is totally doable, but it takes some extra planning. In our Rainmakers series, we’re sharing stories and tips from Leaders who have successfully raised $10,000 or more for their ioby campaign. Learn how they did it, and how you can do it, too!

Aylene2

A few months back, Aylene McCallum, Director of Downtown Environment for the Downtown Denver Partnership (DDP), walked us through the steps she took to bring the city’s Arapahoe Street Protected Bike Lane project from vision to reality. Her initial budget of $155,000 was partially covered by  grants from the Gates Family Foundation and Downtown Denver Business Improvement District, but that still left her with $35,000 of crowdfunding to do.

We spoke to Aylene again, to get into the nitty-gritty of the fundraising strategies she employed and lessons she learned from her years (yes, years!) of working to improve quality of life in downtown Denver.

 

Q: Who was on your fundraising team?

Our team was made up of 20-ish diverse volunteers who really wanted to fundraise and contribute to creating a more bike-friendly downtown. We had business leaders, transportation people, real estate developers, foundation employees, community organizers, architects, political advisers… But they all believed in our shared goal.

It’s okay—and can even be ideal—to have a large steering committee like this. It helps you tap into more networks, spread the word, and build support more widely. You want people with different types of connections. If you have five best friends on your committee, they’ll probably all know the same people!

That said, don’t pick random people just for diversity’s sake. Make sure everyone you invite understands the importance of the project and is personally passionate about it: those who are are genuine will make a better effort to fundraise. This requires careful cultivation, so don’t rush it, if at all possible. You also need to take the time to prep everyone about what’s entailed and what’s expected. But you don’t want to draw these processes out forever, either! It’s all a balance.

It doesn’t matter how much money the individuals on your fundraising team have themselves. It matters if they have the guts to make the ask, it matters who they’re connected to, and it matters how committed they are to the cause.

In the end, probably the most important thing is that you have a very strong, committed, inspiring leader to whip them into shape! This probably should not be you, since you’ll have so much else to do, but you should absolutely support this person.

 

Q: Were you already comfortable with asking for money?

I had been raising sponsorship money for DDP events for a while before this, so I was very comfortable asking people to donate directly. What I really welcomed ioby’s help with was teaching my fundraising team how to ask for money. I credit ioby for counseling me through that effort and giving me great ideas about how to engage the committee.

One lesson I learned is that you should communicate constantly with your team. Don’t doubt that they’re making the asks, and trust them that they’ll deliver, but do help them stay accountable and organized, and keep the momentum up by staying in close touch. I set lots of goals for my committee so they could understand what success looked like for their effort. “If everyone on the team brings in five people who can give $250, we’ll make our goals…” Really mapping it all out helps keep energy up through the whole campaign.

When you see a superstar team member doing great, throw them some love; shout them out to the rest of the committee. “Hey everyone, I saw Mike brought in $1,000 today—great work!” It shows them all that asking does work, that success is being achieved, and that they’re making it happen.

 

Q: How did you plan your fundraising?

We just asked all our potential funders: “What’s a reasonable amount of money we could expect to raise from your organization?” And we asked our partners: “How much do we need to bring in to make progress on this project?”

There was a lot of back and forth, especially on the partner side. You just have to get comfortable with the numbers being fluid, stay confident, keep employing the same good techniques, and you’ll get there. Keep all your resources in mind, always have a plan B, and be thinking two steps ahead: “Who’s our Hail Mary if we get desperate? How could we reduce our costs if we needed to and still make something good happen?”

This is another area where the more people you bring into the process, the better—on both the funding and the partner side. The breadth of your network is critically important to your success—in fundraising and for your project in general. More people equals more opportunities.

 

Q: How did storytelling factor in?

I am not a communications person! I kind of get it, but I’m not in the marketing department. I really had to learn along the way. One thing I realized is that we had two different stories here with two different life cycles: the fundraising phase and then the larger picture of the whole project. The fundraising story was about why bike lanes are good for cities. The larger story was more about the private and public sectors coming together and stretching what each of them normally does.

I don’t think we got a lot of donations because of our story being in the national or local media; our fundraising success really came from the individual work of our task force members. The media does a good job of raising awareness, but it usually isn’t until someone asks you personally to donate that you get serious about giving. So you really can’t count on the media to bring in your money; you have to plan personal asks.

 

Q: What methods did you use to ask people?

We used a combination of what seemed most appropriate and most effective. If you think the person you want to ask is good with email, write to them. If you’re going to see them, ask in person.

Plan your asks in waves. It’s hard to ask hundreds of people consistently for the duration of your campaign; you’ll lose your stamina. We put a bunch of asks out in an initial wave and then sat back to watch and assess, and we used what we learned from that wave to plan for a second. We thought of some new people to ask—and asked some of the same people again—with improved tactics. You can even try doing a third wave to check up on anyone who said they wanted to give but didn’t yet. In every case, there can be a fine line between nudging and bugging—that’s where the personal relationships can really help out.

We had one committee member who was a very prominent business person in the community. One day he said, Come to my office and we’ll make some calls. I sat with him for an hour and he called friend after friend to ask them to give. We got so many donors! That was a very productive hour of our time, and I remember being surprised that he was willing to do it.

The lesson there: don’t doubt how much people want to help you. You never know who’s going to step up, and what connections they have.

 

Q: Did fundraising help with community buy-in?

Any fundraising campaign is a great opportunity to build community. Build that aspect into your strategies. Think about how you’ll be able to tap into community energy—not just money—in the future to accomplish other goals. Don’t think of your campaign as “one and done.”

Build time into your work plan for assessing and responding to whatever happens right after your crowdfunding campaign; don’t jump into another project right afterward. You want to be able to leverage the success you achieved here in your next project, not let it go cold. Don’t be so busy doing the next thing that you can’t fully capitalize on your project’s success.

 

Q: Any other advice?

Send lots of thank-you notes. Lots of them!

 

Why crowdfunding your neighborhood project is better than writing a grant

[“Why crowdfunding” originally appeared on strongtowns.org.]

Whether you’re planning to paint a mural, build a community garden, or create a pop-up bike lane, when it comes to neighborhood improvement, you’re dedicated to making the biggest possible impact. You might work for an established 501(c)3 nonprofit organization, or maybe you’re just part of a small group of neighbors with a good idea. In any case, as you think about how to turn your idea to reality, the question of “how we pay for it” has probably popped up. Competition for small grants can be fierce, and their uncertainty, long turnaround time, and reporting requirements can be a burden on grassroots groups. This is why more and more neighborhood changemakers are turning to civic crowdfunding as an alternative, or even a supplement, to grants. Why crowdfunding? Read on!

why crowdfunding

At ioby,  we work with community groups and neighbors around the country to plan, fund, and implement positive change on a local level. We’ve helped raise more than $3 million in small donations for projects that make neighborhoods healthier, more vibrant and more full of opportunity. And every day we coach community leaders — from established nonprofits to community-minded individuals — on how to raise the money they need, while building their networks, strengthening their neighborhoods, and growing their capacity as leaders. We think when it’s done well, crowdfunding can build a neighborhood’s civic strength in a way that traditional philanthropy can’t. Here are some of the reasons why:

1.  “Making the ask” while crowdfunding within your community will help you grow a list of supporters.

Nobody, and we mean nobody, wakes up every day excited to ask for money. However, making the ask through crowdfunding is a muscle worth building up, and we promise it gets easier the more you do it. What better way to diversify your revenue streams than by asking for a small amount from a lot of people? By being out and visible in your community, and making it clear that you want to work with your neighbors to improve the place you all care about, you’ll gain allies and supporters who will make a difference beyond your immediate project. You’ll collect names and email addresses, and next time your project or organization has a milestone or needs a coalition of support, you’ll have a head start!

2.    Talking about your project within your community can bring valuable information.

Another good reason why crowdfunding: it’s built-in community engagement. You’ll find yourself telling the story of your project over and over again, and you’ll no doubt get some useful feedback. Is Saturday morning actually a bad time for a pop-up event? Did one of your neighbors try planting trees a few years back and learn something useful about city permits? By letting your neighbors participate when the idea is still in its early stages, you’re not only crowdsourcing the funding of your project, you’re refining your idea and perfecting your project so you can best serve your community.

why crowdfunding

3.   Crowdfunding allows more space for experimentation.

Time for some real talk about traditional philanthropy: if you’ve ever written one, you know that even the smallest grants can come with lengthy applications and onerous reporting requirements. Even more challenging, you’re often asked to predict or quantify your impact in certain ways to prove that the project was a success using the funder’s own metrics. In reality, many neighborhood-scale projects are experiments, and can be huge, and productive, learning experiences for the people organizing them. Small organizations should be trusted to experiment, pilot, tweak and perfect projects and programs. Crowdfunding can bring more freedom from the fear of failure that be a barrier to grassroots groups trying new things.

4.   Success has many parents.

Imagine a vacant lot transformed into a bustling and vibrant community garden. That’s a positive change, right? Now imagine every single person on the block walking by the garden and thinking, “I helped build that.” Those neighbors are built-in advocates, caretakers, and protectors of that new space. They’re probably more likely to hang out there, to volunteer, and to talk with each other about other challenges in the neighborhood. To use a social science term, this is “social resiliency,” and it can help build the foundation for a community to stay intact in the face of challenges. In short, you may be building more than just a garden.

why crowdfunding

5.   You’re not an established org…

It can be tough for fledgling groups to get grants. With no paid staff, little track record of success, and little administrative capacity, even a small amount can be a heavy lift. If this sounds familiar, you may be part of what ioby calls the “deep roots,” new or informal groups that are all-volunteer and don’t have 501(c)3 status. Crowdfunding from within your community can be a great first step towards incorporation and growth, if that’s your goal. Just as important, a trajectory of growth is not always the right choice for fledgling groups like yours. Maybe you want to stay small and just focus on doing one project extremely well. Sometimes that’s the right move, and crowdfunding can allow you that flexibility.

6.   …Or you are!

About one-third of the projects supported by ioby come from established medium-to-large budget 501(c)3s who regularly raise money in a variety of ways. Certain programs might be supported by grants, corporate sponsorships, individual giving or membership programs. Still, a crowdfunding campaign can do things that none of these funding streams can: it can invigorate a donor base by creating a sense of urgency and visible progress; it can allow you to take risks on innovative programming; it can allow you to respond to a crisis or immediate funding need; and it can help you engage your donors to make the ask for you using social media and other tactics. Crowdfunding should be part of your nonprofit fundraising toolbox, no matter what your operating budget is.

And remember, “crowd” is the most important part of crowdfunding. You won’t have to go it alone! Our staff is dedicated to taking the time with you to find out about your funding needs and help you build a fundraising plan that works with your community, your timeframe, and your needs. Tell us your idea: It’s our mission to support neighbors in making positive change within our communities, and we’re here to help you succeed.

Awesome Project: Georgia’s first agrihood breaks ground!

Deliciously fresh, hyper-local produce is in Danny Glover’s DNA. Founder and principal developer of ONE-South Community Development Corporation and 2016 National HBCU Outreach Director for presidential candidate Bernie Sanders, Glover grew up in Macon, Georgia, where – until about the 90s – many families, like his, kept vibrant, productive gardens. Continue reading Awesome Project: Georgia’s first agrihood breaks ground!

NYC high schooler’s community garden will give her neighbors a breath of fresh air

With the New York State Health Foundation (NYSHealth), ioby is excited to present  the second year of the Healthy Neighborhoods Challenge! Just like last year, the 2017 Challenge is supporting residents across New York state who are taking an active role in creating a culture of health where they live. To read more about how the Healthy Neighborhoods Challenge came to be, check out this blog post from last summer.

Donations to the all of this year’s participating campaigns (including the one we’re profiling below) will be matched dollar-for-dollar  by NYSHealth through  May 25. That means your gift will go twice as far to improve public health outcomes across New York!

“There’s kind of a stigma around living or being near NYCHA [New York City Housing Authority] buildings,” says Veronica Vasquez, a NYCHA resident and leader of the Healthy Neighborhoods Challenge campaign Blooming Streets – NYCHA Community Garden. “When you look at them, they’re just brick and bars. I want to give us something to be proud of as we look in our back yard. Some beauty and some colors!” Continue reading NYC high schooler’s community garden will give her neighbors a breath of fresh air

Neighbors cultivate good health at Lydia’s Magic Garden in East Harlem

With the New York State Health Foundation (NYSHealth), ioby is excited to present the second year of the Healthy Neighborhoods Challenge! Just like last year, the 2017 Challenge is supporting residents across New York State who are taking an active role in creating a culture of health where they live. To read more about how the Healthy Neighborhoods Challenge came to be, check out this blog post from last summer.

Donations to the all of this year’s participating campaigns (including this one!) will be matched dollar-for-dollar by NYSHealth through May 25. That means your gift will go twice as far to improve public health outcomes across New York!

“Those of us who participate in community gardens, we tend to connect with great people whom we ordinarily would not meet in an urban environment,” says Alicia Williamson, leader of the Healthy Neighborhoods Challenge campaign Lydia’s Magic Garden (LMG). “And we do it in a nicer way—not by bumping into them on the subway! It’s a nicer, kinder, more peaceful way to connect.”

Alicia, an East Harlem resident, is a first-time ioby leader, but a seasoned community greener: LMG will be her third garden renovation in the neighborhood since 2007. The space was initially reclaimed from its previous identity as a vacant lot about 25 years ago by Lydia Roman, another neighbor who was tired of seeing trash fill up what could be a place for community recreation and enjoyment.

Continue reading Neighbors cultivate good health at Lydia’s Magic Garden in East Harlem

VIDEO: Kelly Street Garden, South Bronx

Kelly Street Garden has been a hub of healthy food and growing community in the South Bronx for more than 4 years. Despite being in the poorest national congressional district and lowest-ranked county by health in New York State, the garden, mostly run by volunteers, has grown and distributed hundreds of pounds of produce to neighbors—for free—through weekly summer Farm Stands, cooking workshops, and other events.

 

 

Recently, Kelly Street Garden raised nearly $5,000 on ioby as part of the Healthy Neighborhoods Challenge, to launch a “Garden Ambassador Program.” This summer program will provide opportunities for three youth garden ambassadors to build critical urban gardening skills, deepen knowledge of urban agriculture careers, and receive $1,000 to help maintain the 2,500-square-foot growing space over 16 weeks.