It’s pretty hard to top the warm fuzzy feelings you get when donating to a group or cause you care about, and it’s a feeling that pretty much everyone is chasing at the end of the year. Maybe the cold winter weather makes charitable giving feel even warmer, or maybe people just want to end the year and ring in the new one on a positive note. Whatever the reason the numbers are pretty clear: 31% of giving happens in the month of December, and in just the last three days of the year 12% of all charitable giving occur. Even in the lead up to the holidays, from October to the end of the year, 50% of nonprofits receive most of their annual donations. That means that if you’re looking to raise money, the sooner you start planning for year-end giving, the better!
Whether you’re looking to raise money for a nonprofit organization, an issue, or for a community project, make sure to give yourself plenty of time to ramp up and connect with folks to participate in your year-end giving campaign. Pull your team together and follow these simple steps to design a year-end giving campaign that hits your fundraising goals and help you get good done!Continue reading Year end giving: How to raise funds with an impactful campaign