Tag Archives: storytelling

Year end giving: How to raise funds with an impactful campaign

It’s pretty hard to top the warm fuzzy feelings you get when donating to a group or cause you care about, and it’s a feeling that pretty much everyone is chasing at the end of the year. Maybe the cold winter weather makes charitable giving feel even warmer, or maybe people just want to end the year and ring in the new one on a positive note. Whatever the reason the numbers are pretty clear: 31% of giving happens in the month of December, and in just the last three days of the year 12% of all charitable giving occur. Even in the lead up to the holidays, from October to the end of the year, 50% of nonprofits receive most of their annual donations. That means that if you’re looking to raise money, the sooner you start planning for year-end giving, the better!

Whether you’re looking to raise money for a nonprofit organization, an issue, or for a community project, make sure to give yourself plenty of time to ramp up and connect with folks to participate in your year-end giving campaign. Pull your team together and follow these simple steps to design a year-end giving campaign that hits your fundraising goals and help you get good done!

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Three ways events can help you crowdfund

Events are a cornerstone fundraising strategy for many community groups, nonprofit organizations, and grassroots initiatives.

It’s easy to understand why. Who isn’t tempted by a beautiful bake sale? Who hasn’t heard of the ALS Ice Bucket Challenge? There are even charity runs for couch potatoes now!

As fun and effective as events like these can be, raising money with ioby tends to look a little different, and often brings in more than just money.

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