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Fundraising in winter: How to get attention & dollars for your community project after the holidays

Toward the end of each year, many Americans give more than thanks and gifts.

The six-or-so winter weeks between Giving Tuesday (the Tuesday after Thanksgiving) and the start of the New Year is when one third of annual giving takes place

That’s great news, but it does beg the question: how do you fundraise in winter when the holiday rush is over? After all, even for the most committed winter fans, come January and February the cold and grey days inevitably start to drag on. How can people and organizations trying to better their communities still build enthusiasm and fundraise effectively once giving season is over, and it’s just plain old winter? (Or maybe for you it begs the question: “I started this project, but now I’m wondering if the timing is all wrong. Help!”)

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