It’s pretty hard to top the warm fuzzy feelings you get when donating to a group or cause you care about, and it’s a feeling that pretty much everyone is chasing at the end of the year. Maybe the cold winter weather makes charitable giving feel even warmer, or maybe people just want to end the year and ring in the new one on a positive note. Whatever the reason the numbers are pretty clear: 31% of giving happens in the month of December, and in just the last three days of the year 12% of all charitable giving occur. Even in the lead up to the holidays, from October to the end of the year, 50% of nonprofits receive most of their annual donations. That means that if you’re looking to raise money, the sooner you start planning for year-end giving, the better!
Whether you’re looking to raise money for a nonprofit organization, an issue, or for a community project, make sure to give yourself plenty of time to ramp up and connect with folks to participate in your year-end giving campaign. Pull your team together and follow these simple steps to design a year-end giving campaign that hits your fundraising goals and help you get good done!
Continue reading Year end giving: How to raise funds with an impactful campaign →
Whether you’re the driving force behind a new grassroots movement, or are helping your neighbors achieve a simple project on your block, one thing is almost certain: you need money!
Grassroots initiatives large and small require good ideas, serious dedication, and adequate funding to succeed. ioby has worked with hundreds of grassroots groups to get funding, get resources, and get off the ground. Below, we discuss four common funding strategies for the grassroots: their benefits, limitations, and our recommendations for getting the most donor bucks for your fundraising bang.
Continue reading 4 fundraising ideas for grassroots movements →
The holidays are coming! The holidays are coming!
As the weather cools down, the calendar heats up. Between Indigenous Peoples’ Day, Halloween, Diwali, Veterans Day, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others), the last quarter of the year is packed with events that bring people together for fun, fellowship, and commemoration.
The holidays are all about community, making them a perfect time of year to get eyes and ears on your community crowdfunding campaign—and win some hearts (and dollars) in the process. Continue reading How fundraising events can boost your project this holiday season →
Toward the end of each year, many Americans give more than thanks and gifts.
The six-or-so winter weeks between Giving Tuesday (the Tuesday after Thanksgiving) and the start of the New Year is when one third of annual giving takes place.
That’s great news, but it does beg the question: how do you fundraise in winter when the holiday rush is over? After all, even for the most committed winter fans, come January and February the cold and grey days inevitably start to drag on. How can people and organizations trying to better their communities still build enthusiasm and fundraise effectively once giving season is over, and it’s just plain old winter? (Or maybe for you it begs the question: “I started this project, but now I’m wondering if the timing is all wrong. Help!”)
Continue reading Fundraising in winter: How to get attention & dollars for your community project after the holidays →