No joke. A lot of charitable gifts are made during the month of December, like more than a third of all annual charitable gifts from individuals. And, more than 70% of them are made during the last two or three days of December.
Why? Because people want to squeeze in an additional tax deduction in before December 31. Also, a lot of people start feeling charitable because their religions’ holidays might remind them to think of others. Those two motivations can make a big difference.
A lot of organizations have written a ton of literature and tip sheets on year-end giving. A few of our favorites are from Network for Good, GIFT, and the Stanford Social Innovation Review.
So it’s December 10th (or later! YIKES!) and you haven’t done any planning yet. Click here to visit the ioby Leader Guide to Year End Fundraising, download some of our favorite tip sheets and see instructional videos from successful ioby leaders.