Category Archives: News

ioby’s Trick Out My Trip Campaign

Last year, something big happened for public transit in America. In 2013, a whopping 10.7 billion rides were taken on US transit. An impressive record high, the number reveals that the trend we’ve all seen in action – Americans, especially millennials, setting their sights on walkable, bikeable, train- and bus-able towns and cities – is a very real one, and could completely change the face of American transportation.

The news couldn’t be better. With climate change breathing down our necks, and study after study reporting that access to good public transit makes people both happier and healthier, America needs to get with the program. Sure, New Yorkers might have a million great – if loud, slow, crowded and smelly – transit options, but they enjoy nearly 50% of all US public transit rides, while much of the rest of the country gets the short straw. We all need the option to ditch our cars, and to become a country that walks, bikes, hops on the train.

“Overall for the transit industry,” says Transit Center research and development director Shin-Pei Tsay, “for all the transit agencies, all the operators, all the people who provide services and infrastructure and construction, I think overall they’re just really excited, because on the wholesale level, there’s finally public demand for transit services.”

But despite all the buzz about the increasing demand for public transit, says Tsay, “little has changed in the industry.” That’s because most of the big changes we need to see are bound to come very, very slowly. Projects like laying down new track, redesigning streets and intersections, and adding trains and busses to existing lines will be hugely expensive, and they’ll be forever in the making. Plus, some will also be disruptive for locals. Case in point: New York’s always-and-forever pending 2nd Ave subway line, with all the incredible noise and mess it’s brought to NYC’s east side.

Here’s the game-changer, though. We don’t have to wait. There are so many other ways – vastly cheaper, quicker, easier, and more creative ways – for us all to start making American public transit as safe and comfortable as it should be. Turning a single decrepit Memphis bus shelter into a celebration of Soulsville musical heritage, for example, can help to enliven an entire neighborhood. Introducing a public art installation at a neglected intersection can help people envision the space as full of possibility. Simply putting up a colorful, hand-painted sign at a metro stop, to let riders know it’s only a fifteen-minute walk to the park, can reinvigorate daily routines. These are projects that transit authorities would see as being outside of their wheelhouse, and would never tackle. And they’re exactly the types of projects we the riders, we the walkers and cyclists, can get started on right now.

This fall, ioby has sponsored ten such projects as part of its Trick Out My Trip transit campaign. The ten ioby team Leaders are community organizers, cycling advocates, transit authority staffers and volunteers, software programmers, artists and involved citizens, and they come from all over the country – Los Angeles, Seattle, Memphis, Louisville, Atlanta, Denver, Lithonia, and Brooklyn. Each of them has an innovative idea about how to quickly improve transit in his or her city, and – with funds raised through ioby, then matched by Transit Center – they’ll each complete a test run between now and Thanksgiving.

As researchers pay closer and closer attention to the psychology of public transit, studies have shown that the sorts of projects these ten ioby Leaders will be completing can have a very concrete impact on riders’ satisfaction. Researchers at the University of Minnesota have found, for example, that basic amenities at bus stops – shelters, benches, clear and accurate schedules – make people’s wait times feel significantly shorter. And that may be far more important than we’ve previously assumed. As Transit Center’s 2014 Who’s On Board study reported, “Transit is personal. Unlike the sewer systems, the power grid, and telecommunications infrastructure, transit can evoke pride, frustration, and even fear. It can shape our most personal decisions about where we live and work.”

“It’s super exciting,” says Tsay of partnering with ioby on Trick Out My Trip. “I love seeing ideas from people who are everyday transit riders. Change can’t happen without them. Seeing that there’s interest in the communities means that there’s a growing contingency who might really think about transit in a different way and put pressure on their transit agencies and on their elected officially to think about transit differently, and I think all of that really makes a big difference in the long run.”

 Stay Tuned! This blog is the first in a series this week!

 

 

 

Unpacking Wired’s Cheeky Crowdfunding Formula

James McGirk’s calculus equation (Wired, June 2014) to a successful crowdfunding campaign has some good points.

 

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Your campaign should be presented as professionally as possible, it should be communicated in an interesting way, it should be interesting in and of itself, and there should be some tangible and some intangible benefits to the potential donor. The “Money Woe Multiplier”, defined as ‘the factor by which the donor’s rent exceeds the national mean multiplied by their student debt loan,’ is where ioby’s mission and Kickstarter’s business part ways.

ioby is a funding tool for all people, not just young creatives with access to wealthy roommates and uncles (young creatives welcome, too!). If you’re working to make positive change in your community, we’ll make sure you can build support from within your neighborhood, from an important source of patient capital: your neighbors. You can learn an actual formula to a successful crowdfunding campaign with ioby’s friendly staff through our training program, FastCash, or join us in person at GIFT’s Money For Our Movements in Baltimore August 2-3.

Like Kim Klein says, no matter who you are, you already know all the people you need to know to fund your work.

Tactical Urbanism’s History Discovered in Google’s Streetview

Ever wish you could get a 360-degree look at what your block looked like before that community garden was planted? Or wish you could give your newer neighbors a glimpse of the overgrown vacant lot that, after years of hard work, has become the pride of the block?

Thanks to Google, you can do just that. Now, when you search for an address using Google Street View, you can toggle back and forth between past and present. Here’s the front of the ioby office in 2013 and in the upper left hand corner you can see it in Aug 2007.
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The Moore family, some of our most prolific ioby Leaders, sent us this incredible series of snapshots.

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Capturing the same site in Indianapolis three times between 2007 and 2013, the Google van documented the destruction of an industrial building, the vacant lot left in its wake, and the birth of Fall Creek Gardens. A great example of a crowd-resourced placemaking project, the iconic sunflower mural in this garden was entirely funded by neighbors on ioby.

This is more than just an interesting “before-and-after.” We think that this is a powerful illustration of the restorative and creative power of community investment. We know that crowd-resourcing can have definite, if incremental, impacts on a streetscape. Now we finally have a way to go back and see where we started and how far we’ve come.

Etiquette Guide to DIO Neighborhood Projects in Memphis

Hey Memphis! Have an idea on Create Memphis, but unsure of how to take the next step? Here are two quick and easy guides to help you get started. We are very grateful to Mike Lydon and Tony Garcia of StreetPlans, John Paul Shaffer, Sarah Newstok and Ellen Roberds of Livable Memphis, and staff at the Office of Community Affairs and the Mayor’s Innovation Delivery Team for their contributions to creating these documents. Enjoy, share and please send feedback to memphis@ioby.org

You can download the two guides separately, or together as one PDF. Your choice.

MIT Report on Civic Crowdfunding

The leadership team at ioby wants to take this opportunity to commend Rodrigo Davies on his excellent, recently published research on the emerging field of civic crowdfunding. We’re grateful to have had the chance to work with him and share our work in his research process over the last two years. He’s taken the field a huge step forward, and we couldn’t be happier about it. Thanks also to Salon.com, Rockefeller Foundation, FastCompany and Next City, for contributing recent stories on the topic (by the way, to those Next City readers who decide to crowdfund your urban chicken farm, here’s a video, on how to start your urban chicken farm once you’ve crowdfunded it on ioby).

As the first U.S.-based civic crowdfunding platform and the civic platform that has supported the largest number of projects to date, we wanted to take this opportunity to share our opinions on a few of the challenges that Rodrigo has raised, and respond with a few case studies of our own.

In his blog announcing his report, Rodrigo raises two important questions that ioby leadership has some pretty strong opinions about. They are “Will civic crowdfunding deter public investment or encourage it?” and “Will civic crowdfunding widen wealth gaps?”

To the first question, thus far, ioby’s crowd-resourcing platform only suggests that our successful campaigns encourage public investment, and greater investment of all kinds. ioby campaigns, because they are funded by neighbors, implicitly demonstrate community buy-in, support and long-term stewardship. Supporting an ioby campaign is akin to a petition, where instead of signing your name, you give $35. It’s a powerful reminder to decision makers in public investment how difficult it is to assess whether communities truly support new projects.

Rodrigo’s second question is a little more complicated. Crowdfunding, even all $6B worldwide, is a relatively small portion of overall financial transactions, so it’s hard for us to assess a claim about wealth gaps at this time. But, taken at the neighborhood scale, it’s an interesting question. ioby projects are required to have a public benefit, so no matter who from the neighborhood gives to a project, the entire neighborhood can benefit. In some sense this could be considered a transfer of wealth from private assets to public assets within the same community. Rodrigo’s paper speaks to this definition of civic crowdfunding in terms of the production of the public good at length (beginning on page 28). But, having a public good accessible to all residents of a neighborhood, isn’t the same thing as increasing wealth or access to wealth (or decreasing either).

For now, the best we can do to answer the question is explain how ioby operates to in terms of a wealth dynamic in communities. ioby’s mission is to deliver resources (timely, right-sized funding) into the hands of civic leaders at the neighborhood scale undertaking projects for positive change. We work intentionally to support leaders in underserved neighborhoods, and the majority of ioby projects are in neighborhoods with average household incomes at or below the poverty level, led by residents of those neighborhoods, funded by the residents of those neighborhoods. Grounded in asset-based community development, ioby’s foundational principles are that residents of communities know what’s best for their neighborhoods and are the best equipped to design, implement, and steward local solutions. In addition, we believe that funding by neighbors is an important civic engagement tactic, source of personal accountability, and source of patient capital — the community itself.

And finally, no ioby projects were selected as case studies, but some speak to some of the questions Rodrigo has raised.

  1. In Next City’s September 2012 Forefront, When We’re All Urban Planners, you can read about a resident-led urban chicken farm in Cypress Hills Brooklyn, supported by the Verde program at the Cypress Hills Local Development Corporation, which was supported by a match campaign from the Deutsche Bank Americas Foundation.
  2. We think an important use of crowdfunding is responding to urgent needs, like the ioby campaign Muckraking the Mayflower Oil Spill, a collaboration between the Arkansas Times and InsideClimateNews.com, who raised $26k to put two reporters on the ground in Mayflower, Ark, during a particularly underreported oil spill. The results of their work were notably a state-wide health inspection of affected families which found exposure to hazardous fumes significant enough that the State of Arkansas brought a lawsuit against Exxon Mobile. Read the story here.
  3. The tactical urbanism project, the 78th Street Play Street, is a great example of building civic engagement. Watch Erin Barnes speak about this case study at Poptech’s City Resilient.
  4. The Hampline, a state-of-the-art, two-way, protected and signalized bike lane in the Binghampton neighborhood of Memphis, Tennessee is an excellent example of civic crowdfunding and public investment used together, and of civic crowdfunding used as leverage to secure additional private funding. You can read all about it in the Memphis local paper the Commercial Appeal.

And finally, if you’re still reading, we do want to build on and underscore a few points from Rodrigo’s massive tome. First, ioby’s name is written in all lower case because our name comes from the opposite of NIMBY, and because ioby is a place for resident-led, neighbor-funded projects in public spaces that make neighborhoods stronger and more sustainable. We’re a mission driven 501(c)3 non profit organization dedicated to working in underserved neighborhoods. Our goal is to provide access to untapped source of patient capital – the community itself – and to amplify local work to a national audience in those communities that often have a greater number of local challenges and fewer resources available with which to address them. Our fundraising training program teaches communities to pool funds as startup or demonstration funding that can be leveraged to access other funds.

All of this is to say that ioby’s work is defined by collective grassroots action, working from the ground up, thus the all lower case name, the lowest median project budget size ($1,725) and ioby’s average donation amount (just $35).

ioby serves neighborhood residents. ioby Leaders must be residents in the neighborhood of their project. And most ioby Donors live within a couple miles of the project site. But we do work with governments, and have a long history of working with the NYC Mayor’s Office of Long Term Planning and Sustainability, the Miami-Dade County Office of Sustainability and the City of Memphis Office of the Mayor and Shelby County Office of Sustainability. We strive to work as a flexible facilitator to recognize the role of community leadership in meeting municipality goals and to expedite citizen interactions with governing agencies. We believe crowd-resourcing, as ioby defines it, can be a useful listening tool for government to understand where its citizenry’s interests and concerns are. In addition, we’ve just published two guide books for citizens working for change in Miami-Dade and in Memphis.

And finally, in response chart on page 40 in Rodrigo’s report, we want to mention that ioby’s tax-deductible donations are available to individuals and organizations not associated with a 501c3 by acting as a fiscal sponsor, most closely like a Type C fiscal sponsor (details here).  For a complete list of ways that ioby differs from similar platforms, check out our blog on the topic.

Guides to Working With and Without Government in Miami and Memphis Released

Today we are happy to announce the release of ioby’s Guide to Getting Good Done in Miami and ioby’s Guide to Getting Good Done in Memphis. Both cities’ guides include paths to getting good done working with government and without government’s assistance and permission. We are very grateful to Mike Lydon and Tony Garcia of StreetPlans, Marta Viciedo, Sarah Newstok and Ellen Roberds of Livable Memphis, and staff at both respective municipalities for their contributions to creating these documents. Enjoy, share and please send feedback to erin@ioby.org

#CreateMemphis Campaign Launches

Today ioby and Livable Memphis, the community of donors, leaders and volunteers who have so far, given more than $100,000 in donations that average $35 to community-led projects in Memphis neighborhoods, launch a new tool for people to share and develop their ideas online.

Full release follows:

 

For Immediate Release
May 27, 2014

CONTACT:

Erin Barnes, ioby
917-464-4515 x2 office
347-891-1846 mobile
Ellen Roberds, Livable Memphis
901-207-6928

ioby and Livable Memphis ask Memphians to develop their ideas for Memphis together

Memphis, TN – Today ioby and Livable Memphis, the community of donors, leaders and volunteers who have so far, given more than $100,000 in donations that average $35 to community-led projects in Memphis neighborhoods, launch a new tool for people to share and develop their ideas online.

“We know that Memphians are brilliant, creative innovators. We’ve been creating our neighborhoods together for decades,” says Emily Trenholm, director of Community Development Council of Greater Memphis. “This is an opportunity to include more voices, more communities to create great places in all our neighborhoods.”

ioby, which stands for “in our backyards,” is designed for Memphians to lead, develop, fund and bring to life ideas for projects in their own neighborhoods. The foundational principle of ioby is that leaders should begin community change by working on their own blocks first. ioby and Livable Memphis have created this project together, housed inside the Community Development Council, to amplify and support the existing work here in Memphis.

“Memphians love their community. Every year we have more applicants than we can support sign up for our Certified Neighborhood Leader Training Program, so I know that people are hungry to give back,” says Nika Martin, City of Memphis Office of Community Affairs Manager. “This is a great way for leaders to take skills learned in the trainings and have an accessible vehicle at their fingertips to help bring their ideas to life.”

The Create Memphis campaign is funded by the Hyde Family Foundation and the Community Foundation of Greater Memphis, and was developed in partnership with Livable Memphis to support creative placemaking in Memphis.

For years, Memphians have stepped up and shared their ideas for making Memphis neighborhoods stronger. This map is designed to move ideas into project development, funding and implementation. On #CreateMemphis at ioby.org/Memphis, you can:

  • suggest an idea
  • support an idea
  • sign up to volunteer
  • donate to an idea

“During the planning process for the Mid-South Regional Greenprint, nearly 200 people contributed ideas to make the Memphis and Shelby County region more sustainable. These ideas will be included on ioby.org/Memphis. What we’re asking for now is for individuals to share new ideas and commit to leading the implementation ideas you’ve shared in the past, with the support of our office, ioby and Livable Memphis,” says Paul Young, Sustainability Administrator, Memphis and Shelby County.

Ideas can include anything that you believe would make your neighborhood stronger, from block beautification projects to leadership training, from after school programs to new business development.

“A common thing to say in Memphis, is ‘somebody should do something about that.’ It’s time for us to realize that ‘somebody’ is us, and the time is right now,” says Ray Brown, urban designer and ioby leader.

Livable Memphis will be available to support community organizations to host idea mapping parties in neighborhoods across Memphis. If you’d like to learn how to host a mapping party, contact Livable Memphis.

To participate, visit ioby.org/Memphis.

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Matching Funds for NYC Green Infrastructure Projects

Today ioby is proud to announce a call for small-scale, community-led green infrastructure projects inside of the Gowanus Canal watershed. Projects that meet this criteria, with budgets of up to $3,000, will be eligible for dollar-for-dollar matching funds applied to your ioby campaign.

ioby is a community of donors, volunteers and leaders working to make their neighborhoods stronger and more sustainable. Leaders can run ioby campaigns to “crowd-fund” their ideas for their neighborhoods. ioby often runs match campaigns to incentivize and support certain project types. This match campaign is designed to support small-scale projects around the Gowanus Canal that reduce storm water.

To qualify, you must submit your project idea at ioby.org/idea by 6pm, July 3, 2014. Include in the project description the ways you believe your project will measurably reduce storm water.

To support leaders in the Gowanus Canal watershed who may be starting green infrastructure projects for the first time, we’re also announcing today the release of ioby’s Guide to Green Infrastructure, 5 Projects that any Community Can Do to Reduce Storm Water Runoff in 5 Easy Steps . You can find out more about this guide here.



Guide to Green Infrastructure

Today, ioby is proud to release our Guide to Green Infrastructure, 5 Projects that any Community Can Do to Reduce Storm Water Runoff in 5 Easy Steps. You can can download this free guide by clicking here.

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This guide is released as a resource for ioby leaders applying to qualify for the green infrastructure matching funds, also announced today here.

The Guide to Green Infrastructure was written collaboratively by ioby leaders and experts in the field. We are grateful to Robyn Mace, Devona Sharpe, Irene Nielson, Eric Rosewell and Philip Silva for sharing their expertise with all of us.

This resource includes an easy how-to guide on creating a rain garden, a bioswale, installing a rain barrel, depaving and caring for street trees.

We hope you enjoy it! Please share it widely, and if you want to send us feedback, please do so at feedback@ioby.org.

How is ioby different from other crowdfunding sites?

How is ioby different from other crowdfunding sites? Glad you asked! There are some important differences.

1. ioby is a 501(c)3 non-profit organization, so  all donations to projects on ioby are tax-deductible. Anyone can use ioby, so if you’re not a 501(c)3 yourself, ioby can offer you a limited form of fiscal sponsorship.

2. As a nonprofit, we have a mission to make sure your project is successful. This means we go the extra mile to make sure our platform is designed to serve you.

• NEW DONOR ACQUISITION. We give donors an easy way to join your mailing list after they’ve supported your project and send you the contact information of those who have given to you. Using ioby to power your campaign means a long-term investment in building your own base of donors.
• HIGH SUCCESS RATE. We have a very high rate of fully funded projects. That’s true because we’re here to help throughout the process.
• FLEXIBLE FINISH. We have a unique flexible finish policy  that makes it easy for you to keep the funds you raised. “All or nothing” policies might work for contests, but not for real people doing important work on the ground.
• LOW FEES. We have a fee structure that intentionally supports early stage ideas and small projects. No matter how you figure it, we’re cheaper than our competition.
• TECHNICAL ASSISTANCE. We host webinars specifically designed to  support civic leaders. We take the best lessons we’ve gathered from successful campaigns to date and share them.
• FRIENDLY STAFF. We care about your work and want to help leverage the ioby community of leaders to support you. We’re always here. And we listen to what you have to say.

3.  ioby is more than a funding platform. We call ioby crowd-resourcing because we want you to get all the resources you need for a successful project. We connect you to other civic leaders, host meetings and discussions to support thought leadership in local solutions and civic engagement, like our Getting Good Done series, and bring you into a community of peer learning through our Recipes for Change toolkit. Check out our Resources.

4. You know what’s best for your neighborhood.  All projects that are good for the community and make no profit are eligible to use ioby.  We never judge how cool or innovative or creative your project seems to us. You know what’s best for your neighborhood, and we’re here to support you.